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Jamie to reveal all

16.04.07

Naked chef, healthy eating evangelist and Essex boy Jamie Oliver is the latest celeb to tell his life story, signing with his longtime publisher Penguin.

Penguin General m.d. Tom Weldon bought world rights in the "very British success story" from Oliver's management company Sweet As Candy. The book will chart Oliver's journey from failure at school to fame. It will cover his childhood in Essex, first cooking experiences at The River Café, television career, apprentice restaurant empire, and campaigns for better food.

Penguin publishes the autobiography in autumn 2008. Oliver's latest, Cook with Jamie, sold 91,200 copies in the week before Christmas 2006 alone. This October Penguin releases Jamie at Home, a tie-in to a new Channel 4 series.

This article was first published in The Bookseller's London Book Fair Daily, 16 April. To view a digital version of the Daily, click the link below. You can also view more coverage from the London Book Fair here.  

The Bookseller London Book Fair Daily - Day One

Rights deal London Book Fair Jamie Oliver

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