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Aurum springs Fergie title on Red Devils

Aurum is to rush-release a new book on Sir Alex Ferguson in order to avoid the possibility of football club Manchester United objecting to the content.

Launching on 19th July, Guardian football writer Daniel Taylor's This is the One focuses on the last two seasons, promising "explosive and controversial material", including uncut transcripts of the manager's legendary "hair dryer" treatments.

Publicity manager Sarah Whale said Aurum took the unusual step of avoiding pre-publicity to keep parts of the book from going "under negotiation" with the football club. She added: "Though the book is balanced, we are aware that Manchester United are extremely sensitive about their image and PR."

The book's full title is: Sir Alex Ferguson: The uncut story of a football genius.

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