The Bookseller.com

2nd December 2008

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Guinness back on the block

03.12.07

Guinness World Record has been put up for sale by its owner, Hit Entertainment, with a price tag close to £60m, reports the Times. Hit wants to concentrate on developing kids’ characters such as Bob the Builder and Barney the Dinosaur.

Corporate-finance boutique Jefferies has already received significant interest in the business. The Guinness World Record has been a runaway Christmas hit this year, dominating the top spot in the bestseller charts.

Hit, owned by private-equity firm Apax Partners, is also looking for a buyer for Sooty the puppet.

GWR was sold by Diageo, owner of Guinness stout, in 1997.

The Times

Guinness World Records Hit