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Reidy brings in digital chief at S&S

04.02.08 Philip Jones

Simon & Schuster Inc has appointed Elinor Hirschhorn to the newly created position of executive vice president, chief digital officer. Hirschhorn has been brought in by new chief executive Carolyn Reidy who said digital initiatives were a "top priority" for the publisher.

Hirschhorn will have responsibility for the company's digital activities, with a plan to integrate into one business unit functions including strategy and new business development, consumer-focused digital marketing including cross title platforms, the company website SimonSays.com, electronic publishing, and the digital infrastructure and distribution system that the company is building.

Reidy said: "We are determined to avail ourselves to the maximum extent of the digital era opportunities to find, interact, and deliver content instantaneously and around the clock to our readers worldwide." Hirschhorn added: "Publishing is at an exciting and transitional moment, with both the nature of books and the relationship among authors, publishers and their readers evolving in new ways."

Hirschhorn comes to Simon & Schuster from College Sports Television Networks (CSTV) where she was executive cice president, corporate development and strategy.

US Philip Jones digital Simon & Schuster Carolyn Reidy

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