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Teach Yourself turns 70

21.02.08 John Ryan

Hodder Education will celebrate the 70th anniversary of its Teach Yourself series with the reissue in March, as facsimiles, of some of its original titles.

Pride of place will go to Teach Yourself to Fly (28th March, £5.99), first published in 1938 and recommended by the RAF during the Second World War. The book will include a foreword by Glenn Torpy, the current Air Chief Marshal, and its launch will be marked by a fly-past next month at the RAF museum in Hendon.

Teach Yourself Etiquette and Good Manners, Teach Yourself to Cook and Teach Yourself to Live will also be published as facsimile editions, aimed at the gift market and all priced at £5.99.

Alongside the etiquette facsimile, an update, Modern Manners and Etiquette, will be published, to provide hints on areas of modern life as diverse as how to use a mobile phone and how to "boost your social polish".

The anniversary is also being supported by the launch of People with a Purpose (March, £9.99), a new book billed as a "nostalgic journey through our obsession with self-improvement". Written by journalist Trevor Barnes, the book dips into the Teach Yourself back catalogue and aims to provide a flavour of the series as a whole.

Director of consumer education Katie Roden said that later this year there will be 70th anniversary promotions for new Teach Yourself titles, with the first being a push on languages in the summer, with the more academic material being promoted towards the end of the year.

As part of the PR campaign surrounding the anniversary, Hodder has organised tie-ins with magazines that featured the original Teach Yourself series and are still around today, and magazines that were first published in 1938. There will also be a national press business feature about the self-improvement series.

Book John Ryan Hachette Hodder Education Teach Yourself

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