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Borders US focuses on covers over range

12.03.08

Borders Group Inc has decided you can sell a book by its cover, reports the Wall Street Journal. In a radical move aimed at jump-starting sales, the nation's second-largest book retailer is sharply increasing the number of titles it displays on shelves with the covers face-out.

Because that takes up more room than the traditional spine-out style, the new approach will require a typical Borders superstore to shrink its number of titles by 5% to 10%. That makes the strategy a big gamble for Borders. Reducing inventory goes against the grain of booksellers' efforts over the past 25 years or so.

Wall Street Journal

Retail Borders Global

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