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Waterstone's means business

14.04.08 Graeme Neill

Waterstone's is launching a new business book of the month campaign, which promotes a different business book every month.

The first title to be featured in May is Spare Room Start-Ups by Emma Jones (Harriman House), a book that aims to help entrepreneurs set up business from their homes. The book will be supported by special point of sale material in store.

Jones is the creator of the home business website www.enterprisenation.com. In the book, she recounts lessons she has learnt in setting up and establishing her home businesses.

"The average commuter will travel two-and-a-half times around the world during the course of their working life," she said. "So, if yours is a 60-second commute imagine the savings you can make in time and money. But the first journey you'll take is with me. With this book you'll be up and running in no time."

The campaign is being handled by Andrew Lake, buyer for business and computer books at Waterstone’s. The second title, Richard Hall's The Secrets of Success at Work (Pearson) will be rolled out into stores in June.

Retail waterstone's Graeme Neill Home business

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