News

« Headlines

'Enchanted' sales for Parragon

15.04.08 Philip Stone

With a 63,777 weekly sale, Parragon's novelisation of the film "Enchanted" has broken book trade conventions by topping the charts well over three months since its initial release.

Sales of a tie-in or novelisation traditionally peak when the film is released at the box office, but Enchanted: Book of the Film has torn up the rule book. The monumental sales, instead, came in the week of the DVD release, similar to--but with far greater success in sales terms--than the High School Musical series. It is the highest April weekly sale since 2004 when Mark Haddon's The Curious Incident of the Dog in the Night-Time (Vintage) sold more than 68,000 copies in a single week.

As a consequence, Jodi Picoult's Nineteen Minutes was kept off the top spot, despite a substantial marketing push from Hodder, which resulted in a seven-day sale of 39,253, her second-highest weekly sale of all time.

Similarly, Hodder stablemate, Peter Robinson, recorded his highest-ever weekly sale through BookScan's Total Consumer Market. Friend of the Devil sold 27,224 copies last week to take third overall.

In revenue terms, the market was up considerably on last year, when the Easter weekend reduced trading hours. The £29m spent through the TCM last week was up 23.8% year-on-year and up 1.2% week-on-week.

Meanwhile, the approaching end of the domestic football season allows room for cricketing tomes to make an appearance. The latest instalments of the Playfair Cricket Annual (Headline) and Wisden Cricketer's Almanack (Wisden) sold 5,076 and 3,793 copies respectively through the market last week. 

Official UK Top 50

Media Home Parragon Philip Stone Charts enchanted

See Also