The Bookseller.com

2nd December 2008

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Tesco and WHS get behind NYR

28.05.08 Benedicte Page

Tesco and W H Smith are both to display National Year of Reading branding from June. W H Smith will feature the NYR logo on its book promotional display material. Meanwhile, Tesco will use the logo on its off-fixture display units, on its magazine showcase leaflets and p.o.s., and for Children's Book Week in October.

Both retailers will keep the logo on display until the end of 2008.

W H Smith Benedicte Page tesco National Year of Reading NYR