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Borders US offers tie-in series
18.06.08 Anna Richardson
Borders has teamed up with former Disney man Michael Eisner’s independent media studio, Vuguru, to distribute a new web series on its website.
"Robin Cook’s Foreign Body: The Prequel" will run as 50 two-minute episodes on the newly launched Borders.com. The series is a prequel to Robin Cook's latest, Foreign Body, which is published in the US in August. The first two episodes of the prequel went live yesterday (17th June) at www.BordersMedia.com/foreignbody. New episodes will be posted daily, culminating with the last instalment on 4th August.
Borders Group c.e.o. George Jones said the Web episodes are “a great way for readers to catch the excitement of a new release".
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