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Mills & Boon launches raunchier imprint
Mills & Boon is launching its first line of explicit erotica – "essentially book porn" - reports the Independent.
The British publisher's new imprint, Spice, already launched in North America and will come to the UK next year, marking a sharp departure from Mills & Boon traditions.
The Spice paperbacks will be "more about sex for enjoyment," says Claire Somerville, Mills & Boon's marketing director. "It doesn't have to be linked to an emotional connection between the heroes and heroines."
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